It's a tough thing to sell because it's a unique issue. We're the only team, as far as I know, that has a slur associated with them, at least in this sport. It's hard to explain why it's not just the same as "these assholes" or "your team sucks."
But like, at the same time, we've been f***ing saying it long enough.
And Snowblind has a point -- it's way more the case now that it's just a thing rather than something insidious, but that's even more of a problem now.
If you use that term insidiously, I already don't like you and won't pay you much mind, but now it has to come up in like regular conversations.
I don't know what it is that bothers me so much, but I know I'm not alone. Most Rangers fans I know f***ing hate that word. I won't even say it.