It seems to me an accomplishment worthy of a banner. It is, after all, a NHL championship trophy...on par with the Stanley Cup and more prestigious than the Prince of Wales Trophy and Campbell Bowl awarded for playoff conference championships.
Lots of teams are unworthy. They fail to win. They are never regular season champions. They are never the regular season runner-up. They are never Stanley Cup champions. They are never Stanley Cup finalists. They simply embrace their putrid mediocrity. Those are the pretenders deserving of scorn and mockery.