Sure, but WEEI's ratings books in each market can be touted individually, the way they're actually tallied. You don't add them to misrepresent the numbers and make yourself feel better. If anything, they could say they have X amount of listeners across New England. Or that they're New England's most listened to sports talk station, etc. Adding the entire regions numbers to the Boston ratings book and then comparing them to their competition's Boston radio only numbers is misleading and disingenuous. It's on par with fraud, IMO.
Again, this has nothing to do with the hosts or what shows I prefer and everything with how they're playing games and using creative math to misrepresent themselves in a more positive light. It's silly because they could easily say plenty of other things that are true without having to manufacture stats to back up a narrative that is only being put out by themselves. It's like a kid who tells a lie, gets caught, and rather than admit they were lying, lies again to cover up the initial lie.
So I guess I'll ask you a final question: At what point is it okay for me or anyone else as a consumer of sport radio to call ******** on them? It doesn't take a genius to figure out the game they're playing and the misrepresentation of those numbers, does it? So when can I call it out? Do I have to be fan of their station in order to do so? If that's the case, I can tell you that for a long, long time, I was a fan of WEEI. They lost me with their blatant and constant disrespect of the sport I love, and when they had a chance to win me back, I was subjected to hearing Gerry Callahan belittle the victims of sexual assault and make cavalier jokes about it and the other clown saying outrageous and misogynistic things just to get attention. Nothing against the people who enjoy that show, but it's simply not for me.
