I contacted Sportsnet and they reused to budge on the $249.99 and give a promo code.
I told them I would go with Shaw\Rogers NHL Game Centre Live as it's only $209.99 and the ability to record and a better quality feed. They still refused. I told them you are the same company, you should be able to at least match the price. They didn't care. So I went with Game Centre instead.
I could not watch live for many games anyway and I had such problems with games skipping to live and ruining the games. You can't pick feeds with either, so I think I'm better off switching.