The 2016 World Cup was also unwatchable garbage on top of the gimmicks.
Like a potpourri of Europeans from a certain select countries facing Canada O24 in a best of 3 was stupid enough as a storyline to get behind, but then the games just flat out sucked. There was about as much emotion on the players' faces as in the annual ASG. Russia played like a total joke for the most part, the U24 USA was definitely a B team and got wrecked by everyone they faced, including a Czech team that lost 6-0 to Canada. In a normal tournament they would have been competitive vs. Canada and would have been a compelling watch.
Sweden must have felt the tournament was such a massive joke losing in OT to not one but two gimmick teams. This was a team that went to the Finals in 2014. Finland looked like they felt bothered to even get out of bed to play this. The first two periods of the Canada-Russia SF game might have been the only salvageable hockey from a spectator standpoint.
I find it laughable and absurd anyone found this to be entertainment. It's more fitting for a 14 year old playing fantasy matchups on NHL EA. I'd be hard pressed to find it more interesting than the Spengler Cup even.