Respectfully agree to disagree. The Thrashers name was silly to begin with (small harmless songbird) and sounds very dated in 2024. The brand was totally ruined by ownership, notwithstanding some nostalgia, and reeks of a '90's focus group attempt to sound hip and cool.
Go with something new, and classic.
Totally valid opinion to have. But like I said, you're dividing the popular opinion of your brand more ways if you don't bring back the old.
"I wish they did something different and awesome" is totally open ended, but they could unveil something that's universally terrible. That's hard enough with a new team, but you don't want all the headlines about your new "Atlanta FreshBrands" to be all "What was wrong with the Thrashers?"
"The Thrashers sound so 1990s" but 50 years from now, what's gonna sound "so 2030s" ?
Personally, I'd go Thrashers nickname but with a new look; and then use a throwback as an alternate, and bust them out for non-marquee games you need to boost ticket sales to.
The white jerseys were fine.
But, they opted for blue jerseys with the secondary logo (looked like a logo for one of Batman's sidekick's). The background of the main logo was blue, so made more sense to have red jerseys for it to pop on the dark jersey.
What I never understood was why they went with their color scheme. I thought the same red the Falcons, Hawks, Braves and Georgia Bulldogs use; black, and gold like Georgia Tech (and now United) would have made a better look. I posted a photoshop of the Thrashers logo with those colors and got positive feedback.
Like I said, they could go with Atlanta Thrashers but a whole new look; and use the 1990s stuff as alternates. Each year bust out a new Throwback.