My office is just north of it, most of my job sites take me into P-town and the west hills. Lived in Longview most of my life. I got my wife into Winterhawks games back when we were new, and took our sons to many games when they came along. My older boy got to be the Three stars kid one game!, got a jersey signed by Hill, Bjorkstrand and Petan which made his year. That was a hell of a team.
Anyway, the fanbases of these two schools have had tons of snarl for each other since probably the late 90's. I mostly stay casual but still get uppity and defensive sometimes. The rest of the country probably laughs at all of us, since the midwest and deep south are soooo much more into college football than we generally are on this coast, and usually their teams beat ours too.