In fact, Derek Jerek is the only marketing star in the United States among current major league players, and he’s nearing the end of his career. Jeter hauls in $9 million a year in endorsements for Nike, Gatorade, Ford, Movado and Avon.
After Jeter, nobody comes close. Last year, Mauer made $4 million from Head & Shoulders, Nike, Gatorade and Rawlings. Alex Rodriguez added $2 million to his coffers with work for Nike, Rawlings, Topps and the coconut water company Vita Coco — though continuing those endorsements seems unlikely with the current news. Ryan Braun also made $2 million doing commercials for AirTran Airways and Nike but he may have been hurt by the leaked report that he tested positive for PEDs before an arbitrator ruled the test invalid.
After that, it’s a steep drop-off. Justin Verlander brought home about $800,000 last year from 2K Sports, Chevrolet, Reebok, Fathead and Fastball Flakes. Sabathia was right behind at $750,00 for lending his face to Pepsi, Electronic Arts and Nike, in addition to his work with Subway.