Actually... decided to leave the whole thing to AI:
ChatGPT:
Me: What would be a good name for an NHL team who play in Salt Lake City? Using imagery that is local to Salt Lake and Utah in general, and making it unique amongst sport teams.
ChatGPT: How about the Salt Lake City Deseret? This name pays homage to the early settlers of Utah and the concept of "Deseret," which means honeybee in the Book of Mormon and symbolizes industry and community. It's unique, rooted in Utah's history and culture, and carries a sense of resilience and unity, perfect for a sports team.
Okay.
Designer:
Me: please design the logo (and jersey) for an NHL team called the Salt Lake City Deseret (which means honeybee). Please use iconography, colours of Utah state flag or colours of Salt Lake City flag.
Designer result:
So ECHL it hurts Microsoft.