You see, it's not nearly that simple. Blame the fans all you want, but the Senators are an entertainment business, and a business should not blame their customers.
Falling attendance isn't just an Ottawa problem:
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Attendance is down and few millennials are watching — so should the CFL be worried?
We are wrong about millennial sports fans | McKinsey
The way people consume entertainment is changing, and it's on sports teams and leagues to adapt and get creative. The whole, "we're Canadian and people who live here should spend hundreds, or thousands, of dollars on the team a year because it's the NHL" is crap, and a recipe for exactly what you're seeing now.
Where's the creativity? Where's the strategy to compete with all of the other entertainment options out there? What have the Senators, as an organization, done in the last 5 years to generate excitement and build their brand, besides lowering parking and popcorn prices?
• Have they built a consistent, year-over-year winner?
• Have they aggressively marketed their players? A bilingual guy like Chabot seems like a great person to build a campaign around, doesn't he?
• Have they done any field marketing in places other than the CTC parking lot? (Hey, maybe host a kickoff party downtown! What about meet and greets and fan zones in the market?)
• Have they invested in online content/media (would hardcore fans pay 10 bucks a month to access streamed practices, exclusive content and get first dibs on ticket deals?)
• Would producing your own "Road to the Winter Classic" type bi-weekly show that's available on YouTube get fans more excited to learn about prospects/rebuilding?
• Have they improved the in-game experience for the average fan (non-Bell zone)? Working Wifi would be great! What about content delivered to your seat over your mobile device?
• Hell, where's the traditional advertising? Why not plaster a building downtown with a Senators mural?
Why don't they try something other than telling fans to have "patience because it's a rebuild"?