one thing for sure is that we will be giving McDavid 8 years. We won't shave off years to save on the cap hit. I would hope Chia has this thinking anyway.
I could see the Oilers giving him like a 3-4 year deal, where he's still an RFA and then going 8 full years with him so they can have him for 11-12 years effectively.
The whole "go to New York or LA" thing has kinda run its course IMO.
CANADA is the BIG hockey market. In Canada you get endorsements with Adidas, Rogers, Tim Horton's, Canadian Tire, etc. If you are a McDavid or Matthews that can add up to like $2-$3 million per year in additional salary.
NHL had it's day in trying to be the "next NBA" in the US in the 90s .... it didn't work. Americans just don't give two craps about hockey players, female tennis players like the Williams sisters and Sharapova are more well known than any hockey player.
Even Crosby in the US, the Gatorade "montage" commercials don't have Crosby in them, lol. Only when they run in Canada (and maybe the Pittsburgh area, I'm guessing) do they splice in clips with Sid. Same thing with Stamkos, pretty sure those Powerade commercials with him basically are just for the Canadian market mainly.