Stephen
Moderator
- Feb 28, 2002
- 83,363
- 62,545
I've never seen an NHL draft say "This player compares to Auston Matthews. Not in terms of goal scoring or skill level, just stylistically." It wouldn't even be a comparison at that point.
That's pretty much exactly what Jeff O'Neal did on the TVA Sports broadcast a few weeks ago.
Stylistic comparisons are a very common way of talking about prospects. It gives fans an initial template they can reference and then additional details and modifiers help flesh out the picture. For example, a very main stream article:

Who do the top 2018 NHL draft picks remind us of?
What do the Buffalo Sabres really get with Rasmus Dahlin? How about Brian Leetch? We compare some top 2018 draft picks to players you already know.