Ullmark is the most Ottawa on brand player we’ve had since Alfie
I love Ullmark, the city of Ottawa is family paradise and lots of guys who are grown up and settled down now really love the Ullmark vibes of “family first, my kids happiness above all else and let’s enjoy this hockey and take is seriously and win a Cup, but let’s remember what’s important”
After the pandemic, coming out of the Melnyck nightmare and just being an Ottawan born and bread - this to be is the on brand message that Ottawa loves. It worked with Alfie and us watching us cheer his family growing, Redden and Neil nights with their Moms, Chris Phillips and what he went though as a kid - it’s engrained in this franchise to feel small and family first and that’s hat will lead us to winning and a happy fanbase.