The 32 goals and PPG can be misleading, and I look at his whole game.
He picks up a lot of points on the PP. In fact, except for him and the unholy triumvirate in Edmonton, no other 'top' forward is close to having half their points come on the PP.
He's spent the entire season with one or the other of two of the best right wingers in the league (2nd and 5th in assists, 3rd and 5th in points, tied for 5th in ES points), and is struggling to do anything more than stand in the slot and bang in passes and rebounds, especially on the PP. Yes, he's still good on the PP and faceoffs, but not much else.
I think his best fit would be either 3C of 2LW, and on the PP.