It doesn’t matter the population of the city or state. Do you think if you stuck in team in Delhi, India where there’s a population of 32 + million, hockey would thrive? Arizona just isn’t a hockey market. It’s great for nfl and lower levels of football, mlb and baseball. Sure they’ve got some die hard fans but if you go to a bar in downtown Scottsdale on a Saturday night, say it’s the cup final….how many TVs do you think will have a Yotes game on? Probably 0. It’s an afterthought for most of the population there, those are facts.