tarheelhockey
Offside Review Specialist
I would imagine the media in Montreal and Toronto are the same. It sure makes it hard to turn something around when the press is pushing everything negative about the team 24/7. Compare that to the Raleigh and Canes media who come off as fans of the team first and reporters second. Not saying they dont call out the team for mistakes but they give them a hell of a lot more rope than other markets do.
In a market like Montreal or Toronto it's possible to get clicks without having much access to the team. Just showing up to a press conference and asking a provocative question is enough to seize the spotlight. If it provokes an argument, you just made Sportscenter. Granted, you still need access to the press conference, but that's just a matter of working for a mainstream media entity.
In the Carolina market, simply talking about the team isn't enough to get clicks. Publishing an out-of-left-field rant about the Hurricanes will draw an audience of about 10 people unless it contains some sort of direct content from the team (see: Luke DeCock's career trajectory). The reporters truly need 1-on-1 access to the players and staff, which is gatekept by the front office. That means tamping down negativity and above all, avoiding any hint of confrontation or antagonism.
Nothing illustrated this dynamic more than when the mouth-breathing sports radio guy in Boston hung up on Chip during a live interview, which generated more media attention than the entire portfolio of content that Chip has ever produced. That moment captured the fundamental difference between the two media markets.