A bit stringent to work imo. I will sit in a specific seat or not go, major junior or Olympics or World Cup hockey.
At wolves games there is a section for families and minor hockey, ‘visitors’, and three definite pockets of similarly minded STHs. You can steer groups into an area with promotions, but cannot tell people where they will buy a seat.
Actually you can. For example, If you want a sponsored section, you can allow the sponsor to distribute the tickets. You can remove sections from the website and reserve them specifically for minor hockey. You can play with ticket pricing for certain sections and provide different perks that organically result in spectator seat selection.
We are talking about a franchise that needs an overhaul. You cannot and should not accept that certain cohorts of fans cannot be in the same building without risking the entire cohort from leaving your business. To me, that is not acceptable.
If Queens students are disrespectful and you allow them to buy tickets wherever they want without trying to usher them together into a party zone then why are you even trying to be in business? If you create a party zone and those outside th earth zone are offended by the party zone then you have to walk away form some spectators.
You cannot allow a handful of spectators to either ruin the experience for others or dictate the experience to the point that it restricts the activities.
There are non-beer zones in NHL rinks. Those are designed specifically for families. That rule encourages it and it organically blocks out those that prefer to drink during games from those sections.
It is all about branding. You can brand a team but you can also brand a section or area of a rink. It happens all the time. And you can control access to specific sections as you see fit. It can be done with force (to buy a ticket in that section you need a student ID or only available if tickets are purchased through Minor hockey organizations, only available through STH sales), or it can be done by other means (no alcohol allowed, heavy price increases, promotional seats) etc.
You are welcome to keep your existing season tickets in the newly designated minor hockey section but you cannot complain if your experience is disrupted by kids being kids.
There are many ways to forcibly and organically migrate spectators into sections. A franchise that struggles to attract more than one cohort should look at how they are unable to market to multiple cohorts and find ways to do so.