So I know of the Merulos from a past job, I taught their brand officer (the owner's son) in a class. I also worked with their current chief of staff for hockey ops. They are really good people, lots of philanthropy and very successful.
One thing they aren't though, is unlimited pockets, and Merulo isn't used to failing on his ventures. He's not going to go broke, but he certainly isn't going to blindly pump a bunch of money into a franchise just to win. He's successful but doesn't have stupid amounts of money, so I expect this pattern to continue.