Because, unlike some European on this board I genuinely think that a KHL team in a country will extend/expand the interest of the sport. Especially for a small hockey country.
Depends very very much. A KHL team in England would get 0 media spotlight, and the very very very vast majority would have no idea the country had a team. Do you think a baseball team would get a lot of attention in Russia if they placed one there? If noone gives a **** about the sport, media will not report about it, and people won't care.
In Norway, they might report about it.