Jets possibly doing a jersey rebrand, alternates could become new home uniforms

[MMC]

This is the same person who leaked the Sharks jersey rebrand

Click to read more...

 

[Rude Dog]

Good for them. Never liked their new jersey. The old pre move jet jerseys were great.

 

[MOGlLNY]

I love the Jets logo personally. But their alternates are good too. Would hate to see their current logo go just to go back to another throwback look. but at least they’re not switching to some abomination new logo in place of it.

 

[Emerica]

Thank god. Their alternates are beauties

 

[Sasha Orlov]

Good, their current uniforms are ass

 

[Koivu11]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

 

[ichbinkanadier]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

First set. Hate the second set

 

[ichbinkanadier]

I like their jerseys but I find they're very subdued.

When you're the smallest market in the NHL (and probably the second or smallest in the big 4 - depending on how you define the Green Bay market), perhaps a splash is in order?

 

[Devils 3silverones]

I like their jerseys but I find they're very subdued.

When you're the smallest market in the NHL (and probably the second or smallest in the big 4 - depending on how you define the Green Bay market), perhaps a splash is in order?

I kinda think smallest market is a non issue. I m aware of cities with millions of people that could use more than a uniform splash...

 

[FlappyGiraffe]

This is the current alternate jersey I believe they are referencing:

 

[Albatros]

It'd be an improvement, but mostly because the current uniform is as bland as they come. Nothing really special about that alternate either.

 

[Ianturnedbull]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

I'll always love these ones. I can't believe they went with the current one.

 

[MarkusNaslund19]

Super needed. I was stoked to see the Jets return and figured they would be one of my favorite non-Canucks teams in the league. But their blah jerseys singlehandedly made me lose interest in them.

Go back to some rendition of the 90's jerseys is my suggestion, liked those ones.

 

[Junohockeyfan]

They should put a giant Mosquito on the logo. Winnipeg Tos.

 

[The Hockey Tonk Man]

May as well look good if you’re going into a rebuild

 

[5 Minute Major]

This is the current alternate jersey I believe they are referencing:

I freaking loved that logo when I was a kid in the early 80’s. IMO, one of the best in hockey.

 

[Turin]

I'm pretty against wordmark logos and actually like the Jets current logo, but the entire kit design for the current sets was too bland. The font was modern and lame, and red only featured in the logo itself and not on the uniform which was a missed opportunity. Their alts are nice to look at, even though they are uninspiring from a creativity or originality standpoint.

 

[cg98]

About time.

 

[ichbinkanadier]

I kinda think smallest market is a non issue. I m aware of cities with millions of people that could use more than a uniform splash...

All I know is the Jets aren't must-see tv for me. It's all about branding, and as of now, they don't have much going for them- not their city name, team name, uniform, players on the ice...

 

[tarheelhockey]

This is the current alternate jersey I believe they are referencing:

To me, this is not an improvement.

The current set is not bad, it’s just a bit bland in a corporate kind of way. It’s what you would get if you asked an insurance company to design a uniform. Nice and clean, very pro-looking, but no personality.

The old logo is a 1970s aesthetic disaster. I have no idea what people see in it. The jersey set quoted above is fine in a vacuum, but in an NHL context it’s a Rangers copycat. The actual old jerseys were much better except for the awful logo.

IMO they should either combine the best elements of old and new, or just scrap the whole thing and start over with a new identity altogether. They can always roll out retro jerseys as an alt a few times a year. Playing to nostalgia only goes so far, especially when the nostalgia is for an era of perpetual mediocrity.

 

[Channelcat]

This is the current alternate jersey I believe they are referencing:

This is a great look

 

[Weztex]

It’s a bit tiring to see teams not trying to come up with new designs anymore. Whatever they come up with, nostalgia will always come full circle and trump everything.

I don’t know if it includes reverting back to the old logo, but I agree with @tarheelhockey that the old one is not aesthetically great and feels dated not in a good way (Islanders feels the same but it has the benefit of dating back to their glory days). While I don’t feel that the actual Jets logo is top tier, I was at least happy that they didn’t pander to the ‘’it has to be exactly as it was before because, you know… that’s how it was before’’ crowd.

 

[Heldig]

All I know is the Jets aren't must-see tv for me. It's all about branding, and as of now, they don't have much going for them- not their city name, team name, uniform, players on the ice...

Please enlighten us to the teams that are must-see LOL.

 

[ponder719]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

I have a ton of nostalgia for the 90-96 sets, so that's my personal preference, but that second logo on the first set would be choice.

 

[BB79]

Do you guys prefer their 1980-90 jerseys or the 1990-96 ones?

90-96 definitely. The 80s ones remind me of the NYR too much. Maybe the 90s jersey with the 80s two toned numbers would look good?