We all know that for the operation of this franchise making the playoffs is the break even point for True North. So that's the standard being set. Anything can happen in the playoffs. The Jets are a small market team, in a big league, making the playoffs is crucial for maintaining fan interest. A hard tank to get back to the top would run the risk of making this an unviable franchise, since some of the lustre of 2011 has worn off, as I don't think the Jets could sustain a Buffalo or Ottawa failed rebuild. Though our ownership is committed to date, even though reality is everyone is a little bit poorer these days.
As for Bowness not being able to coach young players, I'd look at the breakouts Heiskanen (26 playoff points as a 20 year old d-man), Hintz, Faksa, or Gurianov had under his coaching as probably overstating his incompetence.
I'm actually excited that the Jets are reconnecting to the 1.0 legacy that Dale Hawerchuk made such an impression on. And if we can get a coach or coaches to get his top pupil back to top form, I'm behind any move that achieves this.