It all comes down to how badly Kyle Dubas wants one thing the Penguins can offer that's proven elusive with the Maple Leafs.
theathletic.com
Anyone with a competitive side should jump at the opportunity to give those two players at least one more good shot at a fourth title together. The job is difficult but desirable.
Does Dubas want it?
FSG would offer him whatever he wants — and not just money and power.
The Penguins are part of an FSG sports portfolio that also includes the Red Sox, Liverpool Football Club and RFK Racing. Dubas, long reported to see hockey and soccer as different sides of the same coin, is said to cherish an opportunity to learn from teams and leagues outside the NHL. He can do that now with Maple Leafs Sports & Entertainment, which owns the Maple Leafs, Raptors and Toronto Football Club. FSG, though, is a global sports entity.
Perhaps most importantly, FSG could offer control.
Two sources familiar with the Penguins’ ongoing search told The Athletic that FSG would give Dubas full power with the Penguins. He wouldn’t be a GM reporting to Brendan Shanahan, as is the case with the Maple Leafs. Rather, in Pittsburgh, Dubas would be GM with the influence of a president of hockey operations, even if that’s not his title.
The Penguins would be Dubas’ team, with one caveat — Crosby, Malkin and Letang must remain the faces of Penguins hockey.
FSG is wedded to those three. Henry and Werner view them favorably as much for their on-ice contributions as their off-ice value. Three of the most beloved athletes in Pittsburgh’s history, Crosby, Malkin and Letang are seen as long-term ambassadors for the Penguins’ brand. Their popularity matters a lot.
Ticket-buyers want to see them. Sponsors want to be associated with them. TV viewers are drawn to them.
Beeston said FSG plans to build “a hockey operations machine” to rise from the ashes of the Hextall-Burke failures. That means financial investment for a bigger analytics department, multiple assistant GMs, a deeper pool of scouts, and probably a few newly-created positions.