Sort of feels like they lack an identity, where they're not abjectly terrible in any one particular area, but do not stand out in a good way either.
Are they a high flying offensive team that relies on possession? A smothering defensive team? A gritty forechecking team? Do they burn you with speed on the rush, or wear you down on the cycle? What do they want to be, and more importantly, do they have the personnel to be it?
Tough spot to be in. Goaltending always seems to be their achilles heel, but they make changes in that area and see no improvement. Still not impossible to turn it around I suppose, but yeah, the climb gets more challenging by the day.