I had totally ignored these ads on the broadcasts until now, out of curiosity I went to google to learn more about this campaign.
CBJ to host Hockey For Her series, presented by Meyers Jewelers
I wonder whose idea it is, what motivating forces and assumptions of how different people look at the game of hockey are behind all of this. I mean, I sort of get it that it's reasonable to assume, for example, that there are potential female "fans" who are willing to know more about the game but decide not to directly "dive into" the community without hesitation to get more knowledge and better understanding, because they might feel uncertain if they'll be accepted or treated well or welcomed etc in the community mostly consisting of male beings.
But where the quote gets cringy and odd for me is that "more serious enthusiasts" part. Seriously, just trying to make sense of this.... what do events like these have to offer for fans who have been following the sport enthusiastically for a long time?