I’m not, though — I’m quoting the article you posted, which is by columnist Hemal Jhaveri. She is a sportswriter who has no affiliation with HDA.
So they didn’t dismiss them, but they definitely didn’t negotiate with them either.
Even if you read the NHL’s own press release that you linked, under the heading of “anti-racism efforts” it’s just a list of staff trainings and “convening conversations” of various types. That’s great for addressing workplace discrimination in the league office (which… exists?) but it’s not grassroots work. The only grassroots effort that was ever on the table from the NHL centrally was a one-time hockey clinic in Toronto. As the USA Today article notes, the rest of their media-hyped activities never appeared to actually happen.
HDA had a specific list of actionable programs, and HDA has gone it alone to materially follow through on some of them. When they showed the NHL the price tag of what such an initiative would cost ($10M/yr to cover the startup of new hockey programs, operate new anti-racism initiatives, deploy an educational platform leaguewide, youth scholarships, executive training, and offsets for a diverse vendors program) the NHL didn’t negotiate. They didn’t even respond. They just stopped engaging with HDA and sat on the issue for 3 years until this recent rollout.
By the by, one thing that was nice about HDA’s public style of negotiation was that it left a paper trail. According to their original proposal, they set a goal of having 10% of the NHL’s
non-hockey workforce be Black by summer 2023 (bearing in mind 13% of Americans and 4% of Canadians are Black). Well here we are in 2023 and according to the document that
@Rabid Ranger posted upthread, the NHL’s total workforce is… 4% Black. But hilariously, they go out of their way to point to major gains (!!!) in diversity among their unpaid interns.
To their credit, the document does contain
some evidence of action, even though it’s buried in a long list of employee trainings, roundtables, sponsor partnerships, CBA-mandated growth funding, social media advocacy, and other non-activity which amounts to a PR shell game. I see they finally got the Hotline up and running, made their ad materials more representative, and made some headway on changing their hiring practices. But the big investment ($5M, or 5% of what HDA estimated it would cost to hit actual metric goals) was in a series of recommendations by their Executive Inclusion Council. Here are the EIC’s recommendations for spending that $5M, summarized:
1) Have meetings to talk about diversity hiring that’s happening at the club level
2) Staff training. Also the complaint hotline exists now, and they’re contracting Deloitte to run that.
3) Hired Accenture to create “employee forums” to talk about culture.
4) Hired a VP and a social media coordinator to create multicultural marketing.
5) This one isn’t even about new action, tbh. Basically it just says sponsors are directing money to programs which visibly celebrate diversity.
6) Directing mandatory CBA growth funding more intentionally toward diversity efforts
7) Again this one doesn’t even attempt to talk about new investment, it just recaps already-existing efforts.
So in sum, it’s $5M for staff conversations, a complaint hotline, and two marketing employees to boost the league’s image with minorities. Everything else is either pre-existing, or occurring at the club level.
Wanna know why HDA is pissed off? This is why. This is the definition of performative corporate slacktivism, a self-interested marketing scheme that invests in the NHL’s image while pretending to invest in communities.
It is fine not to agree, but I think the conversation is valuable.