Very good post. We have seen that in USA that investing in untraditional markets like Miami, Las Vegas, California have been a success. The technology for indoor rinks are much better than it were in the 1960's, now. But it is harder to ignite rink building in markets with little hockey tradition, you need ice to build hockey culture or indoor icerinks. If you have frozen oceans like the baltic sea between Sweden/Finland/Russia/Latvia it is easier to create hockey tradition The north sea in Norway never freezes to ice due to the gulf stream.
Under is a graph that shows what happened when they invested in a double practice rink and a new arena in Stavanger in Norway. Stavanger have been the most successful club in Norway since the arena was built.
Before 2010 the club had never won anything and the club was in a non-traditional market for hockey. The weather in that part of Norway is typically ocean climate with very little snow and ice, as it lays close to the west coast of Norway with the gulf stream giving warmer weather.
The city Stavanger do have some advantages though like by norwegian standard a high population being the third largest metro area in Norway. Oil capital in Norway with many oil and gas firms as potential sponsors. No competing icehockey teams nearby.
So investing in hockey rinks in markets with a high population and with a good business climate can be a good way to build new hockey teams and culture, where the winter is mild.
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