I think this is really at the heart of the discussion around here over the past few days. Why isn’t the organization trying harder to pack the stands?
A lot of it comes down to a tidal shift in the business model of pro sports. Bending over backwards to get casuals to buy cheap seats isn’t the way it works anymore. These teams put their effort into attracting high-dollar clients for suite and club packages, or at the very least selling season tickets to repeat customers. They’ve made a big effort to clamp down on scalping and keep prices high. They don’t want your $50, they want $500 from your boss’s boss.
So I wouldn’t hold your breath with regard to any $3 beer, Pack the House type events. That’s not the way the wind is blowing in pro sports these days.
Yup, exactly this.
If the reports are true that the Canes made money last year, even before profit sharing, then it just reinforces the correctness of this strategy. Sure, lots of fans looks great -- but a team succeeds or fails based on revenue.
What they're doing right now, while they still can, is setting the floor on ticket prices. The season ticket base, 7k-ish, is not great, but it's good enough. And they can clearly afford to wait it out -- because when they win, the fans will come back. They always come back.
If you're mad that the house is half-empty, or if you're mad that the house fills up with opposing fans whenever NY or Pittsburgh or Boston are in town, make some friends and bring them to games.