It's wishful thinking to assume it will be a trend given the media landscape is in a state of flux.
NBA deal is happening when network/cable tv is trying to hang on to their last 2 groups of viewers: live sports and news. Plus, they're also looking to boost their subs in their fledging streaming platforms. And we have tech-owned platforms taking their first steps into live sports.
When US NHL deal ends in 2028, it is hard to see the networks/cable still having the funds & viewers to over pay for sports rights. At best, their streaming platforms have started to break-even/make a bit of coin. So, that only leaves the tech companies to fill the void.