We still doing this? The generic feel is absolutely on purpose until they launch their full identity. They felt internally they needed around 18 months to fully vet, get fan input, design, brand, license and complete a full identity rollout. They had 6 months. So instead of a half-baked concept that would be hard to move on from, the decision to be as generic as possibles (aside from the introduction of a sky blue and black color palette which would preserve a certain fan aesthetic in the stands in the future) was an absolute choice.
None of the fans in Utah care right now - initial season momentum is a thing. And it’s a pretty smart marketing move because if gives the club an another huge media opportunity next summer and a chance to double dip on retail merch. This Utah HC stuff is a one-off and will essentially be inaugural season kitsch collectibles a couple decades from now despite its inherently boring nature. Meanwhile, everybody will re-buy more stuff next summer when the official brand is rolled out.
Anyways…all that hand-wringing about “Guenther who?” in his contract extension thread is going to look so ridiculous by the end of this season. Kid is a goal machine.
