StreetHawk
Registered User
- Sep 30, 2017
- 28,244
- 10,875
Feel like SJ and LA for sure could have had better logos. SJ added a couple of better ones that they used on their shoulder which is a cleaner look of the shark. Kings, just think a crown would be better than having to read Los Angeles Kings. I mean, a logo is just a symbol of the team, so should be able to just look at it and figure out the name. Ducks, little surprised they went back to the Disney one, but probably thought they would do the more front facing Duck that they use on their shoulder patch. All orange will take time to get used to, like it was for all Teal for SJ.The LA Kings are the only ones who have officially released their “new” logo. The Ducks have had teasers and leaks, but @BKarchitect made a mockup that is pretty close.
So for folks keeping score, all 3 California teams have now “rebranded” to a essentially a version of their 1990’s identities within the last couple of years. The pull of nostalgia is strong
...and lucrative.
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There is a fine line between simple and complicated for a logo. The more complicated it is, it loses that detail when the logo is used for small items like a hat, pin, scarf, etc. than on a T-shirt, jersey, jacket, etc. Some of those concept logos for the various Utah names on their board were way overly complex to be a logo.