AcerComputer
Registered User
- Aug 4, 2014
- 5,385
- 3,480
The ads change while they are playing - it's distracting.
Digital ads on boards replacing traditional ads
- Thread starter Filthy Dangles
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Yeah, what an amateurish mess. Reminds me of websites in the 1990s, when programmers thought flashing lights and floating gizmos were cool! Took a few years for the internet to go through puberty and realize those visual gimmicks were annoying and useless. Let's hope the nerds behind digital board ads figure out how to use this new medium.
HabsWhiteKnightLOL
Registered User
No other sport is this bad with the advertisements during live play. NHL is the worst and the next closest sport isn't even close.
GrumpyKoala
Registered User
- Aug 11, 2020
- 4,048
- 4,300
You know in 20 year we will watch superimposed player and coach.
Just one last step removed from hockey losing its last bit of soul.
Just one last step removed from hockey losing its last bit of soul.
It's bad enough that ads are part of the actual playing field, but yes, when they change, it is a drain on the game since people are used to this treatment during commercial breaks and not live play.
Mikeshane
Registered User
- Jan 15, 2013
- 6,175
- 3,924
I feel like Rowdy Roddy Piper in They Live when they switch cameras and you see the actual advertising that is physically on the boards.
Tacitus Kilgore
Registered User
Can't spell bad without ad. Amirite
But actually though, these are an assault on the senses
But actually though, these are an assault on the senses
JianYang
Registered User
- Sep 29, 2017
- 20,347
- 20,664
Football (soccer) also has transitional on the sidelines. I can't recall if they are digital or not, but they have quite a few dynamic images during the game.
I guess the key difference here is that the nhl ads are technically in play, whereas the football ads are out of bounds.
So naturally, the hockey ones will be more distracting. I do remember the kings doing something like this with rolling ads in a certain part of the boards during play when they played in Inglewood, but it was a very small portion of the boards, so not as distracting as we see now.
gritdash60
Registered User
Dude, we have had ads on boards in Finland as long as i can remember, but wtf is this absolute bullshit? Just f***ing put ads on the boards instead of this nonsense.
"Upgrade your Center Ice account to remove animated digital advertisements for an additional $99.99 per month!"*
* animated advertisements removed during gameplay only, playoffs excluded.
Cardiac Jerks
Asinine & immoral
holy
Demigod
- May 22, 2017
- 7,260
- 11,359
Advertisers just flexing on us for real. I always laugh when people say they’re gonna boycott their products. They’re shitting on us and the things we love and they get off on the fact that you can’t escape them. It’s a sick victory lap these corporations are gonna take out on people.
Technology is getting out of hand when it comes to this, like why would you have moving and changing ads during a game like hockey where all we’re following on the screen is the contrast of puck and ice? I don’t even wanna get used to watching this shit, this is what turns people into bots.
Technology is getting out of hand when it comes to this, like why would you have moving and changing ads during a game like hockey where all we’re following on the screen is the contrast of puck and ice? I don’t even wanna get used to watching this shit, this is what turns people into bots.
TheDawnOfANewTage
Dahlin, it’ll all be fine
- Dec 17, 2018
- 13,457
- 20,112
Also, what Holy just said. Down with the technocrats, arise sweet nature, but also hockey, we can still have hockey.
cptjeff
Reprehensible User
Hey, if you're watching blackhawks-sharks, you might need to think about other options.
MikeyMike01
U.S.S. Wang
Things will have to get a lot worse before anything meaningful changes. Mostly well off people don’t rock the boat.
Pavels Dog
Registered User
The technology just isn't there. There is A LOT of glitching. Almost every board battle you can see parts of players disappearing into the boards, strange artifacts around them etc.
I'm actually someone who thinks the complaints about a helmet ad or jersey ad are way overblown, but these animated boards are a huge issue that should never have been implemented like this without proper testing first.
I'm actually someone who thinks the complaints about a helmet ad or jersey ad are way overblown, but these animated boards are a huge issue that should never have been implemented like this without proper testing first.
JianYang
Registered User
- Sep 29, 2017
- 20,347
- 20,664
They won't go away at this point. However, maybe a compromise can be made where the boards aren't transitioning while the play is going on.
It's just going to make it harder to follow the puck on TV, even as a seasoned viewer, let alone the new viewer that the nhl is so desperately trying to tap into.
Pavels Dog
Registered User
It's not even just the transitions. There's clearly artifacting and "shimmering" around players along the boards. It's sometimes similar to when you use one of those background filters on a zoom meeting. The tech just isn't there to handle it quite as perfectly as it needs to be.
