Digital ads on boards replacing traditional ads

[Filthy Dangles]

New trend I've noticed this year. The distracting and bright 'at home' and 'geico' ads on the boards that change sponsors, guess the ones on the glass and the ice in the off/def zones up by the blue lines weren't enough. Wont be long before jerseys are disgraced with an ad.

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[Filthy Dangles]

Also, maybe I'm just dumb but I can't tell if they're virtual or if some kind of actual display physically there is showing and rotating the ads? In this video it almost looks like there's a display and the ad 'goes out' on this booming hit into the boards.

 

[JadedLeaf]

Also, maybe I'm just dumb but I can't tell if they're virtual or if some kind of actual display physically there is showing and rotating the ads? In this video it almost looks like there's a display and the ad 'goes out' on this booming hit into the boards.

I actually used to think it was like a thing just for tv. Like the lines you see on the field watching a football game. That makes me think it's an actually screen they have built into the boards. I never liked them and the glare on the ice in your post is annoying as well.

 

[Mickey Marner]

I'm glad that the hit broke the ad. Those are obnoxious. They must be physically there if the at home is reflecting on the ice.

 

[YearsintheWilderness]

All those ads are horrible. The worst ones are the ads projected onto the ice (I think only visible to TV viewers.)

The ads often shift and vibrate slightly.

Same thing with the ads projected onto the glass behind the nets (again, I believe only visible to TV viewers). Horrible, invasive.

Money grubbers.

 

[JadedLeaf]

All those ads are horrible. The worst ones are the ads projected onto the ice (I think only visible to TV viewers.)

The ads often shift and vibrate slightly.

Same thing with the ads projected onto the glass behind the nets (again, I believe only visible to TV viewers). Horrible, invasive.

Money grubbers.

I don't think I've had the displeasure of seeing those ones yet.

 

[MikeyMike01]

This stuff makes the NHL look like some kind of embarrassing, third-rate league.

 

[Hierso]

All those ads are horrible. The worst ones are the ads projected onto the ice (I think only visible to TV viewers.)

The ads often shift and vibrate slightly.

Same thing with the ads projected onto the glass behind the nets (again, I believe only visible to TV viewers). Horrible, invasive.

Money grubbers.

All projected ads should be banned. I don't mind ads on the ice, on the rink or on the god damn speaker but the projected ads sticks out like a sore thumb. It feels like CGI from a late 90's early 00's movie.

 

[Taluss]

f*** ads. I’ll absolutely hate it when they are on jerseys.

 

[Prairie Habs]

Just wait until they bring back the glow puck as a brand integration marketing strategy for the new sonic the hedgehog movie. Won't it be great seeing sonic zipping around the ice as a blue streak instead of the puck?

 

[valet]

i don’t really notice the ads

 

[Eat The Rich]

These aren't new. They've been around for a decade+

 

[easton117]

Give it twenty years. They’ll find a way to send them to us in our dreams.

Personally I can’t wait to wake up from my dreams of Cialis. Or Dunkin Donuts. Maybe both. Probably both.

 

[TaLoN]

New trend I've noticed this year. The distracting and bright 'at home' and 'geico' ads on the boards that change sponsors, guess the ones on the glass and the ice in the off/def zones up by the blue lines weren't enough. Wont be long before jerseys are disgraced with an ad.

Nothing new about this. The Xcel Energy Center has had a video screen on the boards to display various ads throughout a game for more than a decade.

 

[Bizz]

It's one thing to see those ads, but when they put "woke" nonsense on there it makes it worse somehow.

 

[MMANumminen]

I hate all ads. Those too.

 

[Kuhta]

In Finland the board ads are virtual, I dont see a big problem with them.

 

[MetalheadPenguinsFan]

This stuff makes the NHL look like some kind of embarrassing, third-rate league.

Like it isn’t??

 

[apocalypse]

The NHL has had ads like that for awhile now. The teams have to turn a profit somehow.

 

[Gizmo Tkachuk]

I like those better than the ones that are displayed virtually on the glass behind the goalie

 

[Oan]

In Finland the board ads are virtual, I dont see a big problem with them.

Yep, 100% digital LED-boards, looks nice.

 

[El Travo]

I can typically ignore ads and enjoy the game with no problems, I don't even notice the controversially placed ads on the helmets. The ones that get me are the previously mentioned digital ads inside the blue line. They often shake and (this may be exclusive to AltitudeTV) will even show through white jerseys as players skate over them. It's super annoying and hard to ignore, especially when a player is skating the puck out of the zone and the ad almost starts to chase them along the ice surface.

 

[daver]

I miss the days when the only advertising during the game was Dick Irvin pimping the smooth, clean taste of a Du Maurier during intermission.

 

[KCC]

This stuff makes the NHL look like some kind of embarrassing, third-rate league.

Stop overreacting. It's fine. Is it distracting? No more than other other ad along the boards. And ads have been a part of the league for four decades. lol

I miss the days when the only advertising during the game was Dick Irvin pimping the smooth, clean taste of a Du Maurier during intermission.

Okay, boomer.

 

[CherryToke]

Just wait until the ads follow you home with your chip implant