- May 1, 2011
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Cool band, but cringy song and video. I believe this was directed by Marcos Siega, who was an unknown at the time, but blew up and directed lots of huge music videos after this and even branched out into TV and movies. I remember Civ giving an interview at the time right before the video was made saying they were making a video tomorrow and it’s being done by a friend who owes them a favor. That was before Atlantic/Lava signed them.Ugh. You're bringing back bad memories. I actually worked on that video for Rev Atlantic to distribute it on a hybrid CD.
Walter Schreifels is the writer of the song and the entire first album, but not an official band member. He was under contract with Polydor/Island because he was a member of Quicksand and couldn’t be credited. He does play that guitar solo in that song though. And he had played with most of them in Gorilla Biscuits.
He flat out said he wrote that song (as well a couple of others on that record) with the purpose of it being a song he could see being played at MSG during Knicks and Rangers games. He did accomplish that, as it was kind of a hit at sporting events in the mid 90’s. Then it appeared in a Nissan commercial 10 years later around 2005.
From everything I know, this song was recorded before they signed with Atlantic/Lava, as were a few of the other songs on this album, which were originally meant to be released on an EP on Revelation. Somehow Mike Gitter (who was working for Atlantic) knew them from the Gorilla Biscuits days and he’s a guy that came from the Hardcore scene and signed them to Atlantic.
Mike Gitter also famously signed Bad Religion to Atlantic, as well as Samiam and Jawbox. If I’m remembering correctly, Gitter passed on signing Green Day to Atlantic in favor of Jawbox. Green Day would soon sign with Reprise instead. I believe he’s said that was the biggest mistake he made in the business.
For as cringy as that song was from Civ, things got a whole lot worse on their second record, which Walter had nothing to do with. Their follow up was a really terrible album and that was the end of the band. It was so bad, I’m not even sure what to compare it to? It didn’t really sound like the radio pop punk of the time. I’m not sure what it was, but it was just really bad.