Scott04
Registered User
I'm going to assume, based on the way they're carrying on about this, that the value of this sponsorship is probably an absurd amount of money. In terms of what the Devils/Pru Center take away from it, I imagine it is only surpassed by the Prudential deal. Given that it impacts the 76ers too, the total value of it may be well in excess of what Prudential is paying though. Not going to change the naming rights to the building (here at least), but it's gotta be for a SERIOUS chunk of change. The average fan doesn't care. From a business side it's intriguing though just to see the scope of the deal.