Details are still emerging, but the deal will see Party promoted on signage at home games and through select broadcast partners of the Devils and Sixers.
Total home game attendance for the two teams exceeded one million in the last full season. Millions more took in games via television and radio.
Party will also be able to run promotions with Sixers and Devils tie-ins: courtside seats, luxury box giveaways and other game-related packages are a few of the obvious examples.
In addition to the marketing agreements with the two teams, the deal also secures Party exposure at other events hosted at Prudential Center Newark, and provides promotional opportunities related to those events.