Do the Bruins think we are stupid? Did owners Jeremy and Charlie Jacobs, and hockey bosses Cam Neely and Don Sweeney, think nobody was going to notice if they axed the coach during the parade?
“Sort of like the weather in New England, I did not pick this day,’’ explained general manager Sweeney, who took full credit for the decision. “I apologize that it fell on a day when New England is incredibly excited.’’
Wow. Sweeney is either taking the bullets for his out-of-town Montgomery Burns boss, or he is totally out of touch with all things New England. It’s hard to believe the latter. Sweeney played hockey at Harvard and was a beloved Bruin. He’s been here a long time.
Sweeney has to know that it was not OK to fire his coach on the morning of the Patriots parade, not when the entire region is still hungover and immersed in the greatest Super Bowl comeback of all time — an event on a par with just about any other in the long, sweet history of Boston sports.
It’s hard to remember a local professional sports stunt worse than this one. Old-timers might recall that night at Fenway Park in 1983 when Red Sox ownership partner Buddy LeRoux pulled a palace coup, attempting to seize control of the team on the same night the Sox were holding a benefit for stroke-ridden Tony Conigliaro.
The Patriots certainly had their share of hideous moments, such as when owner Billy Sullivan yanked coach Chuck Fairbanks from the sideline before a game in Miami after learning that Fairbanks planned to take another job at the end of the season.
And we’re certainly all familiar with the time-tested trick of teams raising ticket prices on Christmas Eve, under the cover of darkness.
But this one takes the cake. The Bruins held their coach-firing news conference Tuesday at 11:30 a.m., minutes after the Duck Boats started rolling up Boylston Street. NESN, the Bruins’ team-owned flagship station, televised the Patriots parade while the team was firing its Stanley Cup-winning coach.