I’d make that bet too haha. I wouldn’t be surprised if the name change was at least a part of him wanting to buy the team. I don’t think it would be about making money back more-so just dumping a shitty team name. I’m not sure they’d go right back to Eskimos but I’m sure Eskies or Esks is on the table. He’s got enough money and connections he won’t be concerned about push back from corporate sponsors, he can float the boat and find new sponsors if need be. He’s going to care more about what the fans of the team want because he himself is a long time fan.
That said, I don’t think he’s going to be a really hands on owner, he’ll put good people in place and let them do their jobs. He’s a local owner but not around as much since selling the business, they’ve got some a nice real estate portfolio in DLC.