MBT as the starter wouldn't have moved the needle whatsoever for attendance. With how many people felt about him, he may have negatively impacted season ticket sales. He had already played a season with little team succes with him behind centre, albeit he had some personal success.
Vernon Adams, I see your point, but I'm also not convinced he's much of a game breaker or a guy that can bring a team out of a funk on his own. His only prolonged success came playing for a team that was firing on all cylinders before their starter got injured and he parlayed that into a second quality season where the team around him was still top notch. Would he have sold tickets in the offseason, maybe, but I don't think he'd create as much excitement going into the season as Ford. Maybe he has an edge in the likeliness to succeed once the season started, though, which would help sales going into Labour Day and beyond.
Ford, I'm with you that there's a lot of risk here both from an injury perspective and that it's still unknown how he'll be able to handle the games once teams have a lot of game film on him. But from a ticket sale perspective if we want pre-season hype, he's probably the best option they could have got. The real question will be whether he can carry that hype into early season wins to build on any of that hype, and hopefully he can stay healthy and productive.