The debate over Revenue vs. R&D is a bigger conversation than we can get into in this thread, but it looks like our creaky old franchise and our hypersensitive fans are starting to get it. Look at the three biggest markets – New York, Toronto, Montreal – none have won a Cup in ages partly because they were caught in a belief they had to deliver wins every season. However, in the last decade those three franchises have yielded to the logic of rebuilds and their fanbases have supported them.Those who post on hockey forums or subscribe to The Athletic or other works represent less than 10% of the overall fanbase.
The avg fan won’t be “impressed” with tanka-thon, neither will the corporate base who are the MOST IMPORTANT sector of the fanbase
Fans may be crazy, but we're not stupid. Even casual Habs fans know the team's been on a treadmill for a decade and is in desperate need of change. They may not know who Connor Bedard is, but they can pronounce "Xhekaj". Fans are enjoying watching the new kids; playoffs will wait.