Canadiens announce RBC as first official game jersey partner

[HostileCapSpace]

Says the hockey reporter whose salary is indirectly linked to NHL revenues.

Yup, Engels also applauding the decision like the good little promoter he is. Can't upset Molson.

You have to go elsewhere to see the move being called out. TV networks will probably be silent since they rely on RBC and Molon advertising.

Chronique | Geoff Molson, la RBC et leurs nouveaux hommes-sandwichs

Le chandail du CH n’est plus sacré

 

[Grate n Colorful Oz]

IDGAF
Build me a winner is all that really matters at this point. Once upon a time advertising on the boards was considered to be sacrilege.

I'd still rather have white boards than live in an Eddy Bernays wet dream.

 

[BLONG7]

Ice nor boards not good enough? NHL should ban this stuff makes all jerseys look cheap and cheesy.

I don't like that it's on the front, should be on the shoulder......................let's hope they end up looking like those crazy jerseys in the european leagues....lol

 

[Grate n Colorful Oz]

I can see he's getting the real fan experience

On another note, fan discontent has gained traction, thankfuly and no thanks to the complacent sheeps:

Hockey world unimpressed with new sponsor on Canadiens jersey

The Montreal Canadiens revealed their newest captain on Monday, but the organization caught some flak for a less-welcome addition to the team's sacred jersey.

ca.yahoo.com

 

[Grate n Colorful Oz]

I don't like that it's on the front, should be on the shoulder......................let's hope they end up looking like those crazy jerseys in the european leagues....lol

When they did the helmet logo, I predicted they would exploit the shoulder portion to make it inconspicuous and not rock the boat too much, but fact they brazzenly chose to put it right smack on the chest with contrasting colors tells me this is just the beginning.

 

[WeThreeKings]

A second ad has just hit the....

 

[Chadstudsky]

So if these ads (assuming 4m per team) get adopted by all teams it will increase the cap by 2m, or the average player salary by 87,000$ for a 23 man roster. I wonder what players think, because ot doesnt seem worth it as a fan

 

[Frankenheimer]

I can see he's getting the real fan experience

On another note, fan discontent has gained traction, thankfuly and no thanks to the complacent sheeps:

Hockey world unimpressed with new sponsor on Canadiens jersey

The Montreal Canadiens revealed their newest captain on Monday, but the organization caught some flak for a less-welcome addition to the team's sacred jersey.

ca.yahoo.com

It’s good that it’s being noted.

All of this is going to reveal the water carriers from independent journalists. The Engels of the world stick their neck out when it’s safe for them, such as on issues with broad public support (sex scandals, Russian invasion), trying to establish credibility. But now they’re forced to take up the league and club position out of mutual self-interest and tell us this isn’t an abomination. So on top of it all, angry fans are getting gas lit.

By the way the article points out that jerseys with RBC logos will be sold as an option, so we can expect to see them in the stands and street as well.

From another article: “Under the terms of RBC’s agreement, the bank will donate $20 to the Montreal Canadiens Children’s Foundation for each official sweater with the logo sold at Tricolore Sports outlets.”

A little tax write off and all systems go for fans to become RBC billboards.

 

[Tripledeke333]

Fans: Jerseys are an iconic piece of our culture and we don’t want corporations to tarnish them with advertising so they can make more money.

Corporate Media: Oh, C’mon it is 2022.

Fans: Okay, that makes sense. You can advertise in the jerseys. I don’t care anymore.


At least in the old days, corporations would at least need a clever PR campaign to avoid a disaster over this. Now they just say “it is 2022” and no one cares anymore.

 

[the]

Those bastards, they got me this morning. I never buy a Redbull, I haven't tasted one in maybe 10 years.

Well this morning for some weird reason I bought one. I was wondering why I made that odd decision and I realized someone yesterday posted a red soccer jersey with the Redbull logo on.

That's really messed up... didn't even noticed it until I had the damn thing in my hands.

 

[Grate n Colorful Oz]

Fans: Jerseys are an iconic piece of our culture and we don’t want corporations to tarnish them with advertising so they can make more money.

Corporate Media: Oh, C’mon it is 2022.

Fans: Okay, that makes sense. You can advertise in the jerseys. I don’t care anymore.


At least in the old days, corporations would at least need a clever PR campaign to avoid a disaster over this. Now they just say “it is 2022” and no one cares anymore.

Because most people are oblivious to large order changes being instigated by many smaller lower order changes. It's the bedrock of persuasion. You ease people into it. You make small changes that seem innocuous and/or has a probable, plausible reason to exist, no matter how trivial, but in the larger order of things, gets the person or people more tolerant or accepting of the larger order change you are guiding them to.

That's how power takes over. How the con artist schemes.

 

[sandviper]

I’m sure I’m in the minority here but I don’t see this as a big deal. Yeah, it’s fugly but given I’m old and my vision is terrible, I doubt I’ll notice at all during the game other than pauses in play where the camera zooms in.

I already own a few jerseys, but so long as RBC stays off the ones we buy, no big deal to me.

I don’t have any opinion about the corporate ethics and morality of the situation.

 

[Tripledeke333]

So game worn jerseys with the corporate sponsor are gonna hang in the hall of fame? I’m surprised the Mona Lisa does not yet have a corporate sponsor. It 2022 right? Who cares anymore about tarnishing culture for the financial benefit of large corporations?

 

[Runner77]

Because most people are oblivious to large order changes being instigated by many smaller lower order changes. It's the bedrock or persuasion. You ease people into it. You make small changes that seem innocuous and/or has a probable, plausible reason to exist, no matter how trivial, but in the larger order of things, gets the person or people more tolerant or accepting of the larger order change you are guiding them to.

That's how power takes over. How the con artist schemes.

Geoff has been at this before and knows how to manage fan sentiment and create diversions.

Geoff tried to soft-land the RBC logo decision by timing it with Suzuki’s captaincy, by having Suzuki wear a jersey with a C on it (including the bank ad) and by riding the wave of enthusiasm associated with the emergence of a new season and all of its principal actors present at one venue.

The result? Reporters chose not to ask about how the Oilers didn’t announce a jersey sponsor. And Geoff evoked that putting an ad on the front of the jersey was the proper thing to do cause other major North American pro leagues have been doing it.

And of course, he played down any fears that more ads would be appearing on uniforms in time when he knows that the passage of time is likely to numb fans to the current backlash.

Geoff even hinted that this season’s broadcasts would be “different”. He alluded to CGI ads on glass panes behind the net, as if that were some crowning achievement to be proud of.

So how different will this season’s TV broadcasts be? To better enhance fan experience or to ramp up the exposure of more ads using more sophisticated technology?

He’s running a private corporation and he can do what he wants however you can only milk a cow so much before there is a point of diminishing returns.

Looked obvious yesterday that Geoff does not believe his organization’s ever amplifying ad carpet-bombing has reached its limits. Man, he either knows something about human nature that we don’t or maybe the fans of this team are just more captive and can be manipulated more easily than the average person.

 

[417]

@ rocket Richard pic with RBC logo

Get ready. This will be the next real estate sold. Branding iconic pictures and memorabilia.

And then banks can start branding famous artwork. Just a little logo on the top left of the Mona Lisa. Won’t bother anyone and it will be for a good cause like funding orphanages. Who could refuse that. Won’t even notice it after two months.

One thing I’m extremely happy about at this point in my life is that I have no loyalty at all to banks. One gives me a fraction of a percentage point less interest rate, and friendship ended with CIBC, now BMO is my best friend.

Don't know how old you are, but I think you're probably too old to still believe in the mythical powers of the Montreal Canadiens jersey.

It ain't that serious man, the Montreal Canadiens are a business, they're no longer a hockey club owned solely by by beer barons. They've been in it to make profit all along, not sure why you think the veil has now been lifted with this change. They're not operating a mom & pop shop.

I'm not going to tell you to "get over it" because frankly, it's not my place and you're certainly entitled to feel about it the way you do, but I think you're pushing this a bit far.

Banks branding famous artwork like the Mona Lisa? Funding orphanages? lol

 

[Lshap]

Because most people are oblivious to large order changes being instigated by many smaller lower order changes. It's the bedrock or persuasion. You ease people into it. You make small changes that seem innocuous and/or has a probable, plausible reason to exist, no matter how trivial, but in the larger order of things, gets the person or people more tolerant or accepting of the larger order change you are guiding them to.

That's how power takes over. How the con artist schemes.

I see it differently. In the power dynamic between advertisers and their target market, the public and our tiny attention spans have become the tail wagging the corporate dog. We've stopped noticing; advertisers have to jump up and down even more frantically to get our attention. Why do companies still plaster their logo on things? Habit. Fear of not advertising. Plus the reduced but still measurable blip in credibility by having your logo associated with something.

Some social media advertising is damn effective, but a logo on a jersey is barely worth the money.

 

[Grate n Colorful Oz]

I see it differently. In the power dynamic between advertisers and their target market, the public and our tiny attention spans have become the tail wagging the corporate dog. We've stopped noticing; advertisers have to jump up and down even more frantically to get our attention. Why do companies still plaster their logo on things? Habit. Fear of not advertising. Plus the reduced but still measurable blip in credibility by having your logo associated with something.

Some social media advertising is damn effective, but a logo on a jersey is barely worth the money.

We've become jaded towards advertisement because it is pervasive today in great part because of the process I described. The same process that is being used by the league to create a new normalcy where they can rack in more money. It has nothing to do with a power struggle for ads and representation and everything to do with the league prioritizing more profit over standards, values and tradition. The only reasons they dare try it is because of the pervasiveness has now become an excuse for more pervasiveness and this pervasiveness exists because of the incremental process I described, they know it works, so it goes hand in hand.

 

[beowulf]

At least if they had partnered with say Scotiabank, the patch would have been red and not stood out so much lol

 

[Grate n Colorful Oz]

the corporate ethics

The very definition of a paradox

 

[Conflicted Habs fan]

If it were Chez Paree or la banquise I'd be ok with it more

 

[Bombshell11]

It looks so ugly.

Geoff Molson is just simply put a stupid moron. What an idiot he is, let's be honest.

He had the option to say no? and he said yes? he approved this monstrosity? What a stupid f*** moron, unbelievable how dumb he is.

I was literally thinking just 3 days ago to buy a few dozens of tickets this year and i never bought tickets before. But now there's no way in hell i will do it.

This f*** tool is stepping so hard on the logo, on the memories, on the legacy of the mtl canadiens. He clearly is not a fan, he doesn't like the club or the fans.

Sell the club you twat.

 

[zx81]

It started with just a small helmet ad, then one small front crest ad, and then by 2030 we look like this boys lol

View attachment 583976

I think you are a tad optimistic to think our team logo won't be replaced by a sponsor logo.

 

[Catanddogguitarrr]

I try to find that caricature and don't find it. The C on Suzuki's jersey is replaced by the logo Super C, hahaha, that's funny ! As a matter of fact, Suzuki is a super C.

 

[sampollock]

not sure how to do it, but Molson should know the feelings on the ad.
if I ever ran into him, (which will never happen) love to thank him for ruining the CH jersey

 

[Catanddogguitarrr]

not sure how to do it, but Molson should know the feelings on the ad.
if I ever ran into him, (which will never happen) love to thank him for ruining the CH jersey

Robert Allen Zimmerman used to sing "As the time they are a-changin".