In addition to being a franchise altering generational talent, I think Bedard is also more marketable than a McDavid or Crosby.
He's the full package.
I'm not sure - I'm not the age to know anymore, but when Crosby was coming up many of my female friends had a huge crush on him, he was actually a pretty big sex symbol in Canada (lol).
Maybe Bedard is the same, but Crosby was extremely marketable, hes not the outspoken, controversial, get a juicy quote type, but he always said all the right things and was beloved as the "small town Canadian boy"
His marketability also went over really well in America, he was plastered all over RBK adds, Gatorade, etc. I remember going to Tampa bay in 2011 and some family friends knew nothing of St Louis, Lecavalier, etc but they all knew who Crosby was - partly due to the golden goal, but still, he was marketed 10x more than any other player to a success. I would say his "brand' was a lot more prevalent and visible than McDavid's has ever been. It just seems like Crosby was a bigger "Name" than McDavid has been.
Not to say Bedard isn't marketable, but Crosby was also the full package in regards to marketability.