I certainly believe they are trying to win. If all they want is money, then winning cups is the best way to do it. Yes, the fans are still coming out now, but it's actually nothing compared to the bandwagon that would be created and the re-involvment of the disillusioned masses.
The problem is, I just don't think they understand what it's going to take. They have no problem firing people and demanding improvement, but always seem to believe they just need a better GM who can make a few moves to put us over the top, when what we've really needed ever since the previous lockout is to take a few step back and build a winner from scratch, instead of repeated patchwork and addons.