Frank the Tank
The Godfather
http://www.olympic.org/news/olympic...uture-of-the-olympic-movement-unveiled/241063
Olympic Agenda 2020: Strategic roadmap for the future of the Olympic Movement unveiled just today.
It's changing for the better.
I'll believe it when I see certain of these recommendations adopted and enforced. The IOC has changed previously only when the illusion of them being the magnanimous handlers of the Olympics is threatened (e.g., Atlanta and SLC bribery scandals). In reality, they currently act like an elite group that demands to be wooed both before and during the Olympic events. While the IOC may eventually respond to the emerging threat of them being too picky in their demands that they are running out of governments willing to spend in excess in order to look grand on the world stage, I believe it will be tough for elite IOC members to eliminate all the perks they demand of future Olympic hosts. Indeed, holding onto such demands will limit their future access to any country where the event spending is expected to be transparent, effective, and reasonable.
As of now, I do not blame the NHL or NHLPA for not wanting to commit to future Winter Olympics that involve sending players to distant locations in difficult to market time zones. Such events provide them with little to no benefit. Such a stance may force the IOC to consider the attendance of marquee athletes as part of the host selection process. It should not trump the other host selection criteria; however, the IOC should not take for granted the NHL players will attend any Olympic location they choose. Instead, if they want to hold hockey as the crown jewel event of a certain Olympics, they need to create an Olympics that world-class athletes and their sports' federations want to attend. Part of this process means the IOC also works on creating mutually beneficial relationships with said athletes and organizations in regards to media access.