nobody important
the pessimist returns
Good rant though nobody. Good brewers and good breweries provide good beer. Trendy places may or may not be good, it may be more marketing than substance and it's relevant. I won't shoot anyone down until I've tried their product and I won't reproach anyone for innovation. But so much today is about style over substance (not just the beer world, everywhere) and everyone thinks "well I read on the internet..." without realizing that the internet has absolutely zero vetting process.
Ultimately time will tell. The good ones will survive. Much as it's not trendy, Bud and Bud light still dominate the beer world in the U.S. (along with their relative competitors). Are those consumers uneducated? Perhaps but don't expect them to disappear anytime soon. I still always have a pale yellow beer in the house; I also always have an assortment of different beers in the house (the pale stuff is for BBQing and guests predominantly). But I always try something new. It's a simple pass/fail test. If I like it, it will return, if not, I don't really care what a bunch of bearded, plaid-wearing trendoids have to say about it. And I really like some beers that others absolutely hate. Quality, consistent product that appeals to your taste is really all anyone should be after. If that's Bud light, well, so be it. Not my stream to swim in but if we're doing things democratically...
Me too. I generally strive to have one of my homebrew taps dedicated to a golden ale or lager of moderate bitterness. I have a Koelsch currently finishing off and awaiting its gelatin treatment (sorry Hannu ). Have you tried the Munich Gold Helles? That's my go to golden lager at the moment. Beautiful malt finish.