Sypher04
Registered User
- Jan 20, 2011
- 12,905
- 11,809
The last article that I saw that broke down endorsements showed Tavares making over $2M a year in endorsements in Toronto, whereas guys like Kucherov, Panarin, Stamkos, etc were making <$500K in their markets (despite all being bigger stars).
In San Jose or NYI, he'd be making <$500K in endorsements. That alone makes up the difference, not to mention he'll be able to keep raking in Toronto endorsement money for years after retirement.
Everyone talks about the benefits of taxes, but no one factors in the endorsement money available here. I forget who, but on a podcast someone said in other markets, the top star player might get a free car as an endorsement, here even the 4th liners can get that.
There’s a good reason for that though. Nobody disputes the endorsement money is better here and some players will factor that, but endorsement money is not NHL pay. The player signing that endorsement deal does so committing to new responsibilities; it’s another job, related, but separate from their NHL job