"Fans get to see their favorite players in their typical uniforms every game during the season," said Reebok uniform designer Dave Conetta. "But we wanted to do something with this uniform that made the idea of a hero coming alive."
Fans immediately will notice the green trim on each of the lightweight jerseys, regardless of whether they are the "home" blacks or "away" whites. The "elite green" color, while new to fans as a primary color, actually is in the necklines of all authentic NHL jerseys.
"This was a fresher spin and a color that is unique," lead NHL Reebok designer Dominic Fillion said. "No other team owns this color so that was unique and it complemented very well the black and white while bringing a great accent with high visibility. We wanted something energetic and bright enough that it would stand out and grab your attention.
"We wanted something that fans hadn't seen on an NHL uniform before."
The coloring and design of the NHL shield also was tweaked in celebration of the all-star athlete.
"The shield has a chrome effect and the body has a little more of a texture and variance in the finishes," Fillion said. "We wanted to raise the volume on the colors in the shield, dial it up with some custom chrome finishes while offering a new perspective on what a hockey crest could be. We feel there's a newness and freshness in the crest that fans have never seen before."
Within the shield are two stars, representing the two League conferences. In addition to creating a memorable jersey, Reebok, which had between six and eight designers working on the All-Star Game jerseys the past few years, wanted a product that could be communicated through several different mediums.
"In the digital age we are in, it was important for us to bring something that had color, texture and graphic elements," Fillion said. "We wanted things that would resonate just as well on digital mobiles and television as they would in person at Nationwide Arena."