Exactly. I dont expect Euros to dream of the NHL like North Americans do.
They often dream of playing in NHL, but they don't dream of winning the SC. You can be an elite player and never win SC, but you need to be good to be an elite player in NHL. Another dream is to be good enough to play in the national team, and playing in NHL is one step towards that dream.
I understand that NA people see SC as the ultimate prize in ice hockey. For Europeans it's just the trophy of NHL, where any team can win. Actually it's more difficult to win the league in many clubs in European leagues, because the teams are not equalized (no draft, no salary cap, no trading of players etc).
It's much easier for kids here to dream of game winning goals in domestic leagues, WHC or Olympics. Those goals make heroes here. Very few people even know/remember which team won SC last year, but many people remember which team won the domestic league. I guess it would be the same in NA even if NHL was weaker than KHL. Why would an average joe care about some league being played overseas?
Regarding the bronze thing. Finland and Sweden are the top countries in floorball. Getting the bronze there would be for those countries like hockey bronze for Canada. USA and Canada have also teams in floorball WC and I guess they would be happy to get the bronze, because it'd require a big overachievement.
In ice hockey, almost none of the players in Finnish team this year would've made to "top-4" teams, so even the bronze is a proof that they overachieved once again. Canada is so strong that it can't overperform resultwise, it has only something to lose. Canada is always the favorite. I bet Americans really wanted to get the bronze medals, because olympic medal is olympic medal, but Finns were better and they snapped the American necks at 3-0 in the third. Until that it was an close and entertaining game with American elite players sacrificing themselves to block shots.
It's always a bit stupid to speculate on how much did team want to win. Finland looked in SF like they didn't care, but no one has drawn the card "they didn't care because it was just SF", because it doesn't make sense. It's always so easy to draw that card if team with better material loses, but it's just an excuse. Games are being played on ice and different factors affect the outcome. Probably no one had drawn the "didn't care" card if Kane had scored on one of his penalty shots and the game had ended 2-1, for example.