GDT: #36 - 12/23/2019 | RANGERS @ flyers | 7:00 - MSG2, NBCSN

[ReggieDunlop68]

Feel free to dig up the 'research' that proves that subjecting a viewing audience to the same commercial playing the same (now) irritating song 6-10 times during a 2 1/2 hour broadcast is good for sales and brand loyalty...


If they aired that commercial once during the broadcast? No problem at all... The problem is with the repetitiveness and the fact that you don't want to hear the same song repeated over and over and over again within a short duration... It's not hard for one to wrap one's head around the psychological dynamics as to why this becomes irritating... What happens to popular songs that get overplayed on the radio airwaves? They get played out and then no one wants to hear them anymore and they get dropped from the playlist rotation....

The appeal to authority argument claiming that the 'marketing people' know better is really not convincing - not when one can reference innumerable examples of major companies making controversial ads or making marketing decisions that end up causing a lot of customer blowback, controversy, and criticism...

You remembered it was a Volvo last year, and it was a Honda this year.

Now I haven't looked up the corsi or fenwick on this yet, but it's sounds as if those ads were sticky as f*** no?

 

[Deleted member 23124]

Feel free to dig up the 'research' that proves that subjecting a viewing audience to the same commercial playing the same (now) irritating song 6-10 times during a 2 1/2 hour broadcast is good for sales and brand loyalty...


If they aired that commercial once during the broadcast? No problem at all... The problem is with the repetitiveness and the fact that you don't want to hear the same song repeated over and over and over again within a short duration... It's not hard for one to wrap one's head around the psychological dynamics as to why this becomes irritating... What happens to popular songs that get overplayed on the radio airwaves? They get played out and then no one wants to hear them anymore and they get dropped from the playlist rotation....

The appeal to authority argument claiming that the 'marketing people' know better is really not convincing - not when one can reference innumerable examples of major companies making controversial ads or making marketing decisions that end up causing a lot of customer blowback, controversy, and criticism...

If you really think about it (and look back at ad campaigns over the decades), you'll realize that this is not a new tactic....Some of the most memorable jingles were the result of the same marketing tactic -- countless repetition.

While these jingles can be (and many are) very annoying, they do (as I stated above) stick in one's memory....but there's also the advantage that word spreads beyond whatever media it's aired on....people talking means the word is spreading and more product is sold.

 

[chosen]

Feel free to dig up the 'research' that proves that subjecting a viewing audience to the same commercial playing the same (now) irritating song 6-10 times during a 2 1/2 hour broadcast is good for sales and brand loyalty...


If they aired that commercial once during the broadcast? No problem at all... The problem is with the repetitiveness and the fact that you don't want to hear the same song repeated over and over and over again within a short duration... It's not hard for one to wrap one's head around the psychological dynamics as to why this becomes irritating... What happens to popular songs that get overplayed on the radio airwaves? They get played out and then no one wants to hear them anymore and they get dropped from the playlist rotation....

The appeal to authority argument claiming that the 'marketing people' know better is really not convincing - not when one can reference innumerable examples of major companies making controversial ads or making marketing decisions that end up causing a lot of customer blowback, controversy, and criticism...

You've got it completely backwards.

You stated that the marketing policies are counter-productive.

It is up to you to present the evidence to back up your allegation, not the other way around. Your being irritated is proof of nothing.

Again, I'll always bet on research vs. feelings.

 

[wolfgaze]

If you really think about it (and look back at ad campaigns over the decades), you'll realize that this is not a new tactic....Some of the most memorable jingles were the result of the same marketing tactic -- countless repetition.

While these jingles can be (and many are) very annoying, they do (as I stated above) stick in one's memory....but there's also the advantage that word spreads beyond whatever media it's aired on....people talking means the word is spreading and more product is sold.

It's clearly not good for sales to have a (quote) 'very annoying' jingle stuck in someone's head... That forms a NEGATIVE association (because it elicits an undesirable response: i.e. irritation/annoyance.... The undesirable response is now paired with the brand/company behind the marketing behavior (commercial)...

I can't speak for any of you but I'm not likely to do business with any person or company that engages in practices which are a source of annoyance/irritation for me...

There's no valid reason to air the same commercial 6-10 times in such a short period of time... We got the message the first 3 times it was aired.... Oversaturating your audience is BAD for business when it's done in such an uncreative & repetitive manner...

 

[Deleted member 23124]

It's clearly not good for sales to have a (quote) 'very annoying' jingle stuck in someone's head... That forms a NEGATIVE association (because it elicits an undesirable response: i.e. irritation/annoyance.... The undesirable response is now paired with the brand/company behind the marketing behavior (commercial)...

I can't speak for any of you but I'm not likely to do business with any person or company that engages in practices which are a source of annoyance/irritation for me...

There's no valid reason to air the same commercial 6-10 times in such a short period of time... We got the message the first 3 times it was aired.... Oversaturating your audience is BAD for business when it's done in such an uncreative & repetitive manner...

While you may not agree, there is a valid reason: it works -- and has been working for decades.

It starts with "the jingle" -- people hear it: some like it, some don't, some become annoyed. People start talking about it and word spreads -- what they say depends on whether they like, hate or are annoyed. That arouses curiosity in those who have not heard it.....but the basic premise is met....word about the product is spreading.

Prime example: You are here stating how annoying these commercials are...and you went as far as to name the brands advertised. Voila!!! Mission accomplished.

The sole object is to get the brand out there as widespread as possible.

 

[ReggieDunlop68]

If you really think about it (and look back at ad campaigns over the decades), you'll realize that this is not a new tactic....Some of the most memorable jingles were the result of the same marketing tactic -- countless repetition.

While these jingles can be (and many are) very annoying, they do (as I stated above) stick in one's memory....but there's also the advantage that word spreads beyond whatever media it's aired on....people talking means the word is spreading and more product is sold.

Bitch betta have muh money!

 

[wolfgaze]

You've got it completely backwards.

You stated that the marketing policies are counter-productive.

It is up to you to present the evidence to back up your allegation, not the other way around. Your being irritated is proof of nothing.

Again, I'll always bet on research vs. feelings.

Bet on what research? You haven't provided any, all you did was make an appeal to authority argument that 'marketing teams' must know better...

Funny that you discredit 'feelings' when that is the entire strategy behind marketing... To elicit certain feelings through the advertising content and presentation... My argument is that if the feelings elicited are those of annoyance/irritation - this is counterproductive for sales because people are forming a negative association with your brand/product, not a positive one... A positive one would be an ad that elicits a heart-warming, upbeat, or 'feel good' response within the viewer.... So that when they come across your brand in the future, it's associated with positive emotional response stemming from the prior advertising practices.... Or if someone needs a particular product at some point - they are likely to recall a brand/company who has formed positive associations within one's psyche in past...

Do you understand what types of 'feelings' are created when someone gets subjected to the same stimulus too frequently and unnecessarily to the point where it is no longer entertaining/satisfying? They get sick of that stimulus.... Try eating the same meal for dinner for 30 days straight and see how much you enjoy that meal after over-saturating your taste buds with the same food too frequently... Try taking a new song that you enjoy and listen to it on repeat 20x a day for a month straight - then see how much you enjoy that song after over-saturating your ears with the same type of stimulation... Your psychological association with that meal and that song will go from being a positive one to a negative one - because you will have made yourself sick & tired from repeated exposure of the exact same stimulus... It's no different when a car manufacturer decides to subject the same viewing audience to the same commercial with the same music over and over again in a completely unnecessary manner... It's counterproductive and they don't realize it... All they would have to do is change up their commercials or film the same commercial but pay for the rights to different music/songs to air over it... But no, they go the lazy route and create one commecial and then try to ram it down the audience's throat...


Is anyone reading this prepared to admit that they enjoy seeing the same car commercial 5-10 times during the same 3 hour broadcast? Anyone? Now take an 82 game season, and you're viewing the same commercial with the same music potentially oh 400-600 times, in a 9 month period.... And this is going to want to make you buy a Honda simply because someone subjected you to the same annoying, repetitive stimulus over and over again? Doesn't work on me...

 

[wolfgaze]

While you may not agree, there is a valid reason: it works -- and has been working for decades.

It starts with "the jingle" -- people hear it: some like it, some don't, some become annoyed. People start talking about it and word spreads -- what they say depends on whether they like, hate or are annoyed. That arouses curiosity in those who have not heard it.....but the basic premise is met....word about the product is spreading.

Prime example: You are here stating how annoying these commercials are...and you went as far as to name the brands advertised. Voila!!! Mission accomplished.

The sole object is to get the brand out there as widespread as possible.

You buy products that are advertised in manners that you find 'very annoying'? Can you name a few of those products?

This is your argument... That it doesn't matter if you annoy people or irritate them with your advertising practices, just as long as you get your name out there....

I hope you don't work in marketing/advertising...

I named the brand behind a commercial that irritates/annoys me due to how it is aired, and you claim 'Voila, mission accomplished'???? Please tell me what this has accomplished for the company... You're going to go out and buy a Honda because you came across some person pointing out how irritating their advertising practices are? Really? When was the last time you were drawn to a product simply because you came across someone complaining about the company behind that product? I'll wait...

Not all publicity is good for business... If you think that's true, then companies would simply come up with the most outrageous & controversial ad content they could imagine, and simply not care about any of the negative reactions/responses it causes - because hey, any publicity is good for business????? Then why so so many companies micromanage their 'brand image' and why are they so quick to fire employees who do or say anything controversial that could bring about negative attention (associations) to the brand? Because they DO CARE about the associations made with their company and products...

You don't seem to understand the psychology behind negative associations...

 

[Deleted member 23124]

You buy products that are advertised in manners that you find 'very annoying'? Can you name a few of those products?

This is your argument... That it doesn't matter if you annoy people or irritate them with your advertising practices, just as long as you get your name out there....

I hope you don't work in marketing/advertising...

I named the brand behind a commercial that irritates/annoys me do to how it is aired and you say 'Voila, mission accomplished'???? Please tell me what this has accomplished for the company... You're going to go out and buy a Honda because you came across some person pointing out how irritating their advertising practices are? Really? When was the last time you bought a product because you saw someone complaining about the company behind that product? I'll wait...

Not all publicity is good for business... If you think that's true, then companies would simply come up with the most outrageous & controversial ad content they could imagine, and simply not care about any of the negative reactions/responses it causes - because hey, publicity is good for business????? Then why so so many companies micromanage their 'brand image' and why are they so quick to fire employees who do or say anything controversial? Because they DO CARE about the associations made with their companies and products...

You don't seem to understand the psychology behind negative associations...

I did not say I buy products in this manner....I said there are people who, believe it or not, there are people who buy products despite the commercials they see/hear. And I never said all publicity is good for business. The purpose of advertising is to publicize the product. And, over the years, companies have come out with commercials that have turned out to be controversial and/or pushed the envelope....there have also been an awful lot of bad commercials -- many of which I don't understand how they managed to be aired -- yet they continued to air month after month.

Your comparison with employees being fired is not a part of this equation. Commercials are not purposely written to bring bad publicity. A commercial is made and airtime purchased -- the company cannot control how the general public will react to any given advertisement. On the other hand employees fired for physical or vocal missteps is a totally different thing -- it is human error, most often done through stupidity and or plain ignorance. The company has no control over it happening .

No., I don't work in advertising -- but I did work at an ad agency at one time. I don't know if the techniques are the same, but they used to run these ads through focus groups and test market groups to get sample reactions.

 

[ReggieDunlop68]

Bet on what research? You haven't provided any, all you did was make an appeal to authority argument that 'marketing teams' must know better...

Funny that you discredit 'feelings' when that is the entire strategy behind marketing... To elicit certain feelings through the advertising content and presentation...

Do you understand what types of 'feelings' are created when someone gets subjected to the same stimulus too frequently and unnecessarily to the point where it is no longer entertaining/satisfying? They get sick of that stimulus....

Is anyone reading this prepared to admit that they enjoy seeing the same car commercial 5-10 times during the same 3 hour broadcast? Anyone? Now take an 82 game season, and you're viewing the same commercial with the same music potentially oh 400-600 times, in a 9 month period.... And this is going to want to make you buy a Honda simply because someone subjected you to the same annoying, repetitive stimulus over and over again? Doesn't work on me...

Strong Car & Truck Sales Fuel Record November for American Honda, and Honda and Acura Trucks

The data for the simultaneous increase in ad spending in 2019 is behind a paywall

 

[Deleted member 23124]

***** betta have muh money!

I've never seen this. I must say, seeing this makes me SOOOOOOOO happy I got rid of my TV service and am not subject to this drivel.

 

[ReggieDunlop68]

I've never seen this. I must say, seeing this makes me SOOOOOOOO happy I got rid of my TV service and am not subject to this drivel.

Their annuity transfer service during the era of the "ambulance chaser" tort litigation was a gold mine.

 

[wolfgaze]

I did not say I buy products in this manner....I said there are people who, believe it or not, there are people who buy products despite the commercials they see/hear. And I never said all publicity is good for business. The purpose of advertising is to publicize the product. And, over the years, companies have come out with commercials that have turned out to be controversial and/or pushed the envelope....there have also been an awful lot of bad commercials -- many of which I don't understand how they managed to be aired -- yet they continued to air month after month.

Your comparison with employees being fired is not a part of this equation. Commercials are not purposely written to bring bad publicity. A commercial is made and airtime purchased -- the company cannot control how the general public will react to any given advertisement. On the other hand employees fired for physical or vocal missteps is a totally different thing -- it is human error, most often done through stupidity and or plain ignorance. The company has no control over it happening .

No., I don't work in advertising -- but I did work at an ad agency at one time. I don't know if the techniques are the same, but they used to run these ads through focus groups and test market groups to get sample reactions.

I've participated in a focus group to test and give feedback about a type of product in the past... Let me ask you - when they test out a new commercial in the focus group, do they show the same commercial to the focus group members 100+ times and then ask them to record their psychological response/reaction after that many repeated viewings? Do they test for the psychological response after an individual is subjected to the same commercial hundreds of times over the course of a 9 month period?

And the employee analogy was simply to point out that major companies are hypersensitive about their 'brand images' and the mental/emotional associations linked to their business... This works against the argument that it doesn't matter if you irritate/annoy your potential consumers with your marketing practices - because these companies want POSITIVE associations between their products/services and the consumer base... That was the point - that these companies demonstrate that they do care about the mental/emotional associations you link to their products because that's a major part of what drives sales...

Any jingle that is 'very annoying' does not motivate me to buy that product because I associate the product with something that was 'very annoying'.... Doesn't this make sense? Something annoyed you, you associated it with something else, now you avoid that something else because it reminds you of that annoyance that was created.....

This is very straightforward human psychology...

 

[wolfgaze]

Strong Car & Truck Sales Fuel Record November for American Honda, and Honda and Acura Trucks

The data for the simultaneous increase in ad spending in 2019 is behind a paywall

So Reggie you conducted an in-depth anlaysis in Honda's current operations and determined that these sales are attributed to Honda airing the same Passport commercial with extreme frequency? If that were so, then simply increasing their advertising budget and frequency in any given past year should have translated to similar 'record breaking sales', right?

If you can't make that claim (and we know you can't) - then you can't point to that article in the context of this discussion because it revolves around a single commercial being played TOO MUCH and too frequently to the point of causing annoyance/irritation in viewers... I know I'm not the only one sick of seeing the same commercial repeated ad nauseum for an entire season....

Lastly, the commercial in question is for the Honda PASSPORT... Ad here:


Looking at the article you linked, the Passport is listed as their second worst selling model for the month of November (2019) in Honda's Truck/SUV category... Not exactly an endorsement for these types of advertising practices... The specific ad itself was released in February of this year (2019), so it should have had plenty of time to create an impact on the November sales figures, no?

 

[ReggieDunlop68]

So Reggie you conducted an in-depth anlaysis in Honda's current operations and determined that these sales are attributed to Honda airing the same Passport commercial with extreme frequency? If that were so, then simply increasing their advertising revenue and frequency in any given past year should have translated to similar 'record breaking sales', right?

If you can't make that claim (and we know you can't) - then you can't point to that article in the context of this discussion because it revolves around a single commercial being played TOO MUCH and too frequently to the point of causing annoyance/irritation in viewers... I know I'm not the only one sick of seeing the same commercial repeated ad nauseum for an entire season....

Lastly, the commercial in question is for the Honda PASSPORT... Ad here:


Looking at the article you linked, the Passport is listed as their second worst selling model for the month of November (2019) in Honda's Truck/SUV category... Not exactly an endorsement for these types of advertising practices... The specific ad itself was released in February of this year (2019), so it should have had plenty of time to create an impact on the November sales figures, no?

Why are you so annoying ?

 

[wolfgaze]

Why are you so annoying ?

Well I'm sorry you couldn't be bothered to explain what the article you linked has anything to do with the topic of questionable advertising practices revolving around a specific ad for a specific model that doesn't even sell well for the company in question...

If you want to make personal comments about me and detract from what's actual being discussed, send me a private message...

 

[ReggieDunlop68]

Well I'm sorry you couldn't be bothered to explain what the article you linked has anything to do with the topic of questionable advertising practices revolving around a specific ad for a specific model that doesn't even sell well for the company in question...

If you want to make personal comments about me and detract from what's actual being discussed, send me a private message...

Your location in your profile says Earth, and I disagree.

 

[Hi ImHFNYR]

Why, every single season without fail, does MSG decide to air one particular commercial from one particular car manufacturer with one particular song playing 6 to 10 times EVERY SINGLE BROADCAST????

This year it's the Honda commercial, in a more recent season it was the Volvo commercial...

Don't the marketing teams at these large companies understand the psychological effects of bombarding a specific viewing audience with the same ad over and over and over again? It turns into a negative association due to the irritation that arises... It makes the viewer less likely to have a positive association or regard for the product in question... Doesn't MSG understand that their repeated airing of the same commercial over and over and over again is pissing off their viewing audience???

It's common sense... What they're doing is not good for the company making the advertisement, and it's not good for anyone really...

I wish the responsible parties would 'wake up' and knock this crap off... Fortunately I'm viewing recorded streams through an NHL.tv subscription, and can fairly easily faster forward through commercial breaks... However when I'm too slow to do that I end up seeing that damn Honda commercial, repeatedly...

To this day I despise pitbull and his "dont stop the parrrrty" song bc of how nonstop f***ing infuriating his stupid piece of shit beer commercial was that played 8 million times on nyr games. He did this stupid f***ing thing putting one hand in the air while bobbing like an absolute unnatural, bald doofus twat. It's a meme in my whole family how I HATE pitbull now

 

[Hi ImHFNYR]

Because they're getting paid big bucks to do so -- the more the ad is played, the more MSG is played. I am sure they could care less what the fans think.

I listen to 1010 WINS in the mornings and I am ready to strangle those responsible for the "Kars for Kids" -- I only listen for at most an hour a day and am guaranteed to hear that tripe at least 7 - 10 times.

The only thing it guarantees is that you'll never forget the product.

I change the channel literally every time I hear the first piano key on that kars for kids abomination. It has been over a decade of everyone I've ever known hating that idiot song. The people responsible probably dont even admit to making it out of fear for their personal welfare and the safety of their loved ones.

 

[will1066]

I change the channel literally every time I hear the first piano key on that kars for kids abomination. It has been over a decade of everyone I've ever known hating that idiot song. The people responsible probably dont even admit to making it out of fear for their personal welfare and the safety of their loved ones.

 

[Hi ImHFNYR]

Your location in your profile says Earth, and I disagree.

Jesus what do you work for Don Drapers troll marketing ad bombardment emporium? Shut up! lol.

Wolf is saying a ton of really common sense stuff and you're just telling him how dumb and annoying he is but you're not doing anything to counter the very specific thing hes talking about.

Now I can buy the idea that there are simpletons who dont pick up on the fact they're being bombarded, they remember the brand and this makes it worth it to piss off the rest.

I can buy the idea that there are even people who get annoyed but still remember the brand and buy anyway.

But I can also buy that this style of bombardment marketing actually serves as a net negative to the brands reputation, that almost no nyr fans buy their product and that they're selling mostly to people who see ads at a more normal rate

You know what I'm not buying? Anything related to pitbull, bud light or kars for kids. As a matter of fact if I find there's a competitor or an Independent business that shits on them then I'll go out of my way to buy their product

 

[RangerLifer]

I change the channel literally every time I hear the first piano key on that kars for kids abomination. It has been over a decade of everyone I've ever known hating that idiot song. The people responsible probably dont even admit to making it out of fear for their personal welfare and the safety of their loved ones.

Speaking of annoying commercials.....I have the NHL app on ROKU and when I watch Ranger games on MSG I get, EVERY commercial break, that annoying lottery commercial saying it's good to give lottery tickets as gifts. OMG the music in that makes me want to kick a puppy. At first they played it TWICE IN A ROW EVERY DAM TIME but now it's only once, but still annoying.

 

[ReggieDunlop68]

Jesus what do you work for Don Drapers troll marketing ad bombardment emporium? Shut up! lol.

Wolf is saying a ton of really common sense stuff and you're just telling him how dumb and annoying he is but you're not doing anything to counter the very specific thing hes talking about.

Now I can buy the idea that there are simpletons who dont pick up on the fact they're being bombarded, they remember the brand and this makes it worth it to piss off the rest.

I can buy the idea that there are even people who get annoyed but still remember the brand and buy anyway.

But I can also buy that this style of bombardment marketing actually serves as a net negative to the brands reputation, that almost no nyr fans buy their product and that they're selling mostly to people who see ads at a more normal rate

You know what I'm not buying? Anything related to pitbull, bud light or kars for kids. As a matter of fact if I find there's a competitor or an Independent business that ****s on them then I'll go out of my way to buy their product

They are playing more ads and selling more Hondas.

 

[Larrybiv]

When was the last year we were comfortable with the entirety of our defense?

The 12th of never.

 

[Deleted member 23124]

I change the channel literally every time I hear the first piano key on that kars for kids abomination. It has been over a decade of everyone I've ever known hating that idiot song. The people responsible probably dont even admit to making it out of fear for their personal welfare and the safety of their loved ones.

I didn't realize it had been on that long. They did a great spoof of it on a Will & Grace episode.