1) Not picking Michkov despite being the BPA would piss off a considerable portion of the fan base. This is why the PR operation is needed.
2) Nobody was dying on the Wright hill. He was far from being a consensus #1 far before draft day, and Slaf was not a controversial pick to the point that they needed a PR operation. Most people expected one or the other. Acquiring Dach also helped with passing on Wright.
3) Not picking Michkov because of reasons not related to hockey is far trickier. Moreso if he makes a good impression in the upcoming weeks.
4) The contract/war/attitude thing is pretty much debunked at this point, but that's not the reason Molson wont allow the pick, it has never been. And that's why the PR operation is necessary, because fans don't give a rats ass about corporate interests and Molson will never come clean about it.
They will try to convince fans that Michkov has too many question marks when in fact he doesn't. That's what this is all about.