The Boston Bruins announced today, April 16, a variety of initiatives in advance of the 2023 Boston Bruins Playoffs, presented by Rapid7.
Playoff Rally Towels
All fans attending Bruins playoff games at TD Garden will be given a special gold playoff rally towel upon entering the building through the turnstiles. Rally towels will be provided courtesy of Rapid7 (Home Game 1) and Arbella Insurance (Home Game 2).
Light Pole Banners
The Bruins have partnered with the City of Boston in celebrating playoff season by installing light pole banners on streets surrounding TD Garden.
Fan Banner Captains
Fan Banner Captains for the 2023 Playoffs will include members of the New England community who have provided inspiration to the city of Boston through hard work, perseverance and resilience. Each playoff game at TD Garden will have a Fan Banner Captain that will be honored in-game and on all Bruins channels.
Playoff Gear at the ProShop
Fans can gear up for the playoffs at the ProShop, powered by ’47, or online at BostonProShop.com. Exclusive playoff merchandise includes a playoff sweatshirt, t-shirt, hat, novelty items and more, available both online and in-store for a limited time only. And, while supplies last, fans will receive a playoff rally towel with Bruins purchases of $25 or more made online at BostonProShop.com.
Playoff Fan Posters
Kids are encouraged to show their support for the Bruins by sending in homemade or hand drawn posters that will be hung inside TD Garden. All posters should be mailed to Boston Bruins Community Relations, 100 Causeway Street, Suite 14, Boston, MA 02114.
Pregame Celebration at the Hub on Causeway
Prior to Monday’s game, a celebration will be held at the Hub on Causeway to kick off the 2023 Playoff series against the Florida Panthers in Boston.
This celebration will include music from local DJ Ryan Brown, giveaways and photo opportunities with Blades beginning two hours ahead of puck drop. Fans can fuel up at Banners Tap and Kitchen or Hub Hall before the game.
During this time, Canal Street will become a car-free zone for fans to gather.
Spirit Days
The Boston Bruins will be visiting several elementary and middle schools around New England to get kids excited about upcoming playoff games.
50/50 Raffle
The Boston Bruins Foundation 50/50 Raffle, presented by DraftKings, will benefit the Boston Marathon Survivors Fund in conjunction with the Greg Hill Foundation for Game 1 to support, honor and remember those affected by the Boston Marathon tragedy.
Rapid7’s chosen beneficiary for Game 2 is Hack.Diversity, an organization dedicated to transforming the economy by breaking down barriers for Black and Latine/x professionals in tech.
The remainder of the 50/50 Raffle will support the Boston Bruins Foundation in their efforts to collaborate with charitable organizations that demonstrate a commitment to health and wellness, education, and athletics.
Additionally, the Boston Bruins Foundation is providing registered 501(c)(3) organizations that support Boston Marathon initiatives an opportunity to apply and participate alongside the Round 1 50/50 Raffle. Eligible nonprofit organizations can apply at
Boston Bruins Foundation
The 50/50 Raffle will run through the day after Round 1 concludes. Tickets can be purchased at BostonBruins.com/5050.